A4 Art Project

Today, pasted flyers saying things like ‘PG for Boys’ or ‘Work from home opportunities’ constantly infiltrate our visual landscape. Courtesy the ready availability of accessible A4 sheets, our cities have become cluttered with small, home-printed advertisements.

As part of St+art Goa 2017, select visual artists including Rutva Trivedi, Shazneen Todiwala, Hanif Kureshi and Do & Khatra worked on a project titled the A4 Art Project, interpreting the idea of Goa and creating works which were printed in bulk and pasted across the city in A4-sized posters. The experiment started as a satirical protest against ‘A4 vandalism’ - something which has become an unfortunate part of our urban landscape.

Carried out in public spaces, the project sought to explore both the nature of art in public spaces as well as art as a medium for 'vandalism'. Opting a subtly mocking take on public announcements that inundate our lines of sight, the intervention then questioned the ubiquity of visual noise by adding to it.